Mike “The Situation” Sorrentino is capitalizing on his hard-partying Jersey Shore image by endorsing Devotion Vodka.

Breaking Celebrity News has learned exclusively that "The Situation" is the new face of the only protein infused vodka on the market because he feels it works well with his image.

“Mike loves it because he says you can keep your body in the best shape possible while being able to party at the same time,” a close friend of The Situation tells Breaking Celebrity News.

“He just signed with them over the weekend, and he’s really psyched about it.”

Jersey Shore is in full swing filming season three so sources tell Breaking Celebrity News that Mike had to send his brother Mark Sorrentino to Las Vegas to ink the deal.

“Mark went to Vegas for Mike since he’s not allowed to leave the Jersey Shore house,” the close friend said. “Mark is the CEO of MPS Entertainment so he signed off on the deal with the company.”