It was a Kardashian-crazed Friday afternoon at Kitson in Beverly Hills, where Kim, Kourtney, Khloe and their mother Kris, launched their very own collection of Silly Bandz.

While the rest of her family opted for causally chic duds, Kim glammed up her wristful of Kardashian shaped rubber band bracelets, showing off her covetable curves in a sexy, jewel-embellished gold mini dress and Brian Atwood heels.