David Hasselhoff says he's "in like" with new girlfriend Hayley Roberts, and he wants everybody to know it.

Although he's almost twice Hayley's age and older than her parents -- he's 58, she's 31 -- the Hoff says "I wooed her.  I was a gentleman."

Hasselhoff's latest gig is as a judge on Britain's Got Talent, and it was during an audition in January that he first spotted the cosmetics saleswoman and part time model.

Hayley, he says, was sitting in the audience and he was immediately drawn to the Pamela Anderson look-alike.

They've been inseparable ever since, so much so that Hasselhoff whisked his Welsh beauty off to the Coachella Music Festival on Friday, where PDAs were on full display.

The twice-divorced former Baywatch and America's Got Talent star isn't ruling out a third walk down the aisle.

"I'm big on romance," he says.  "In the future, maybe I will marry again."