by Breaking Celebrity News Staff

Oprah Winfrey is not familiar with failure, and the talk show queen is chopping off heads at her newly-launched network, OWN.

Christina Norman was dismissed as head of the Oprah Winfrey Network on Friday after just four months on the job. She was immediately replaced by Peter Liguori, COO of the company that owns the Discovery channel.

The management shuffle came after OWN, which is jointly-owned by Discovery and Winfrey, only attracted a dismal average of 148,000 viewers at any given time.

In a memo to staff, Winfrey lauded Norman’s “hard work, passion and leadership were instrumental in getting OWN on the air,” but added, “Given all that we have to do, the OWN Board felt it was necessary that we have a different kind of leadership in place for the next phase of OWN’s growth.”

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