By Adam S. Levy - Breaking Celebrity News Staff Writer

Jason Lee Parry, who snapped the shot of a provocatively-posed 15-year-old model that's become the centerpiece of a $28 million lawsuit, told Good Morning America Monday he doesn't understand what all the fuss is about.

"I look at it and think, 'This is a really cool shot,'" said Parry, who is named along with three clothing retailers -- most notably Urban Outfitters -- in the suit filed in Manhattan federal court by the model's parents. (They claimed the image, which was snapped in March 2010, was plastered on shirts without their permission, providing fodder for child molesters, and hurting their daughter’s marketability.)