By Breaking Celebrity News Staff

Ryan Seacrest has hailed his new reality show production, Shahs of Sunset as promoting “something I believe in, which is friendship and family” but judging by a trailer for Sunday night’s premiere it’s more about the cash than clan.

“It’s all about cash, flash, Cristal, gold, cars, houses with big columns,” proclaims one cast member. While another explains: “We don’t work IN buildings, we own them.”

“We come from a line of doctors and lawyers and businessmen and people who are making money,” says another in a voiceover, and: “People expect you to do great things.”

“To outsiders it probably looks like we live very glamorous lives,” says one of the female cast off camera, “and in fact we do.”

Watching the six stars cavort in swimwear around the jacuzzi, get embroiled in stand up knock down fights and flash the cash whenever and wherever possible, it’s easy to see why the show is being hailed by many as the new Jersey Shore, but cast member Reza Farahan is quick to shoot down the comparison.