Move over, Gwyneth Paltrow — there's a new lifestyle guru in town! As Jessica Alba's acting career cools, she's reinventing herself by launching an eco-friendly household goods business called The Honest Company. She's also set to release a guidebook called The Honest Life, and she's targeting the same green, Goop-reading demographic as Gwynnie.

"Jessica was inspired by the success Gwyneth had with her newsletter, Goop, and she wants to beat her at her own game," an insider tells Star.