By Debbie Emery - Breaking Celebrity News Reporter

What has been dubbed the "worst call in NFL history" could cost the league not only the support of their fans and players, but also millions of dollars more than is being argued over in the stand off with the referees.

As Breaking Celebrity News previously reported, the crisis in the boardroom turned into mayhem on the field during Monday night's game when the already highly criticized replacement officials ruled that the Seattle Seahawks scored a touchdown in the final seconds of the game, despite numerous replays showing that the Green Bay Packers intercepted the ball.

In a blatant sign of total confusion, one referee was seen ruling a touchdown, while his colleague stood next to him signaling an interception and the NFL.com Twitter feed even reported that the Packers won the game in the immediate aftermath.

"The difference between the NFL and the referee union in negotiations is $3.3 million, and I would say the product of football as a brand in America took a much larger hit than that with Monday night's scandal," Michael Bilello, President and CEO at Centurion Strategies, a public relations and marketing agency that handles high-profile athletes, told Breaking Celebrity News in an exclusive interview.

"When you have a premium game such as Monday Night Football with the Green Bay Packers playing - and quarterback Aaron Rodgers is about as American as apple pie right now – and everyone is watching this game, there is so much attention on it and sponsors are paying more to advertise - there is a lot at stake!

"There are two sides here, you have got the league against the refs’ union, and the fans are stuck in the middle," explained Bilello. "The collateral damage when there is a crisis such as this impacts everybody’s bottom line, from