By Breaking Celebrity News Staff

Giuliana Rancic is passionate about a new cause, even if it does have a light-hearted name. The new mom and breast cancer survivor is encouraging women to perform breast self-exams as the spokeswoman for a campaign called Do It For the Girls.

The E! News anchor kicked off P&G GIVE Hope 'Do It For The Girls' Day of Action Thursday by telling all women they should learn the proper way to perform a self-exam and develop an early detection plan.

Last October, Rancic revealed she had early stage breast cancer. She later had a double mastectomy and reconstructive surgery, and is in full remission from her cancer.

She and husband Bill Rancic became first time parents August 10 when their son, Duke, was born via a surrogate.

She now says she cries every time she has to leave him.

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