By Amber Goodhand - Breaking Celebrity News News Editor

Selena Gomez is dating Justin Bieber, but a source close to the couple claims it's become more of a business deal than a romance and exclusively tells Breaking Celebrity News that the Disney star is just sticking it out with Justin because he's "good for her brand."

"Selena and Justin's relationship isn't the fairytale romance they'd like their fans to believe it is," a pal close to the couple told Breaking Celebrity News.

"Justin's heart is with Selena because she's his first true love, but Selena is pretty much just riding out the relationship because she knows he's good for her image."

And it's not just Selena who recognizes what dating Justin is doing for her — her entire team is pushing her to stay with him because of the opportunities it's given her career.

"Dating Justin is good for Selena's brand. Together they're a brand!" the source explained. "Everyone in Selena's camp is aware of Justin's star power and is urging her to make it work with him."