Olympian-turned-hooker Suzy Favor Hamilton's madam has been unmasked!

Runner Favor Hamilton, who admitted she had been a call girl in a sensational disclosure last month, was working for Jami Lynn Rodman of the escort agency Haley Heston's Private Collection in Las Vegas.

According to The Smoking Gun, Rodman, 35, has a checkered past -- not only did she set up the escort service, she herself once worked as an call girl under the name 'Haley Heston.' Rodman grew up in Oregon and in 1999, she divorced her husband Steve Ottinger, who had previously been in prison for manslaughter for stabbing a man to death, The Smoking Gun reported.

Later, Rodman created Artonauts, which promoted the work of international artists and arranged for their sale in the U.S.  But she was also arrested for theft in 2000 and interfering with police in 2002, according to the website.

By 2003, she moved to Nevada and at the end of 2010, she set up the escort business anonymously through a Singapore website domain, said The Smoking Gun.

As Breaking Celebrity News has previously reported, Favor Hamilton started working for the Sin City-based agency in Dec. 2011 under the alias "Kelly Lundy" and regularly booked dates in Las Vegas, Los Angeles, Chicago, and Houston. In her profile, which has since been deleted, "Kelly" wrote, "I met Haley with the idea of fulfilling a fantasy and only doing it for the short term.  Well, after my first date, I was hooked, and have been doing my best to visit Las Vegas as often as my schedule allows."