Bravo may need a drastic makeover of their own when it comes to their Wednesday night style-centric programing -- as their current line up is tanking in the ratings, Breaking Celebrity News is exclusively reporting.

Rachel Zoe's once ragingly popular show, The Rachel Zoe Project is in a downwards free fall during its fifth season, losing near on 40 percent in the lucrative 18-49 demographic.

According to Bravo Ratings, the uber skinny stylist's show had an audience at the start of the season of 850,000 -- but by week two had nosedived to 651,000.

"So far this season The Rachel Zoe Project is trending down –30.32% for total audience and a larger –36.36% in the important 18 to