UPDATE:  After Earth is expected to bring in a limp $27 million this weekend, a devastatingly bad start for a flick that cost $130 million to make.  Bad word of mouth and horrific reviews are taking their toll at the box office.

When even the usually conservative Wall Street Journal asks if your new film is "the worst movie ever made," you know you're in deep trouble.

That's exactly what's happening with After Earth, the Will Smith  - Jaden Smith epic-wannabe that has universally crashed and burned with critics and is doing far less box office business than needed, given its nine figure budget.