Hoda Kotb is coveted by producers of The View, Breaking Celebrity News has learned, as ABC is “very interested” in landing the dynamic TODAY show personality to replace the outgoing Joy Behar.

The 48-year-old Kotb, a source told the NY Post, "addresses several of The View's needs.

"She has news experience, which is something The View has not had since Meredith Vieira left. She also adds some diversity to the panel.”