Harry Styles new romance with Kendall Jenner has her mother Kris Jenner “thrilled” -- and his friends urging him to run the other way!

An insider told Star that Harry's "friends don’t want Kris to sink her teeth into him" so that the Kardashians can soak up the rays of his celebrity sunshine, as they have with past and present high-profile beaus such as Kanye West, Lamar Odom, Reggie Bush and Kris Humphries.

“Kris will push them to do joint business ventures,” the insider said. “She’ll make sure she benefits off them.”

As we previously reported, the One Direction singer -- who's famously dated Taylor Swift, and been linked to Victoria's Secret model Cara Delevingne -- stepped out with Jenner, 18, last month, causing a firestorm of speculation about the young celeb romance. The two reportedly met when Styles was appearing on The X Factor, which Jenner's sister Khloe Kardashian used to host.