Salvatore Ferragamo And Grazia USA Launch Exclusive Pop-Up Brand Experience In Montauk, Summer Of VIP Events Ahead
May 28 2021, Published 6:44 p.m. ET
Montauk will never be the same after summer 2021.
That's because Italian fashion powerhouse Salvatore Ferragamo has teamed up with Pantheon Media Group – the U.S. publisher of the Italian fashion and cultural authority, Grazia – to launch a first-of-its-kind, immersive shopping experience in The Hamptons.
The Surf Lodge, Montauk
Visitors will embrace the spirit of travel – a luxury many of us have not been able to afford in over a year – and be welcomed by the new Tuscan Wildflowers capsule collection, which features airy summer garments and unique accessories adorned with poppies, daisies, and sunflowers – all staples of the enchanting countryside of Florence, from where Ferragamo hails.
"Their Tuscan Wildflowers collection is the perfect inspiration for our launch celebration at The Surf Lodge as it truly captures the spirit of summer," said David Thielebeule, Editor-In-Chief and Chief Creative Officer of Grazia USA.
Micaela le Divelec Lemmi, Chief Executive Officer of Salvatore Ferragamo S.p.A., added that "luxury consumers, particularly Gen Z, are shopping differently than they have before. Understanding their lifestyle, we are following our customers to present fully immersive experiences that are relevant to them."
