Viewers and fans alike flocked to Twitter to see if others had figured out what exactly had changed about the fashion designer/beauty mogul's appearance.

Some called out the seeming hypocrisy of the star promoting her new cream cheek color, Cheeky Posh, given that it was apparent she was sporting more than just good makeup atop her great genes.

And – as always – a few people showed up just to be mean.

"Victoria Beckham on GMA is freaking me out," tweeted one observer. "She only moves her eye lids and lips when speaking...it's so unnatural and distracting. The botox/filler game can work for pics, but wow it's not good for life things."

"My gosh her lip injection looks terrible," added another. "Whyyyyy are women doing this to themselves??!!"

"Love Victoria Beckham but what's been done to her lips is a shame," noted a third.

A few critics felt the star should "sue the plastic surgeon who did that to her face," while others believed she needed to take both accountability and her platform more seriously.

"This is what's wrong with so many things these days," tweeted one of those people. "She's gone way over the top with lip fillers, yet here you are telling her how great she looks. It's madness. As a role model she should think about what she does and how she's going to influence young women."

Several others wished the longtime wife of soccer star David Beckham would just be forthcoming about any/all cosmetic procedures she's had done.

"Sorry Victoria, but no thanks, because I rather follow NATURAL beauty," wrote one dissenter, while someone else pointed out, "So she says that she is focused on beauty right now… but what on earth is she doing to her own face!?!? I dont think thats beauty! Im not sure that someone who make that to her own face can talk about BEAUTY."