Judi Dench’s ‘Philomena’ Ratings Videos — A Look Back At The Viral Campaign Of 2013
Jan. 14 2014, Published 6:35 p.m. ET
It was a campaign for a cause and Breaking Celebrity News is looking back at Harvey Weinstein's successful bid against the Motion Picture Association of America to have his hit film Philomena rated PG-13 and not R.
In Nov. 2013, Judi Dench reprised her role as James Bond's boss and dispatched an agent to handle the case.
The purpose? To stop the MPAA from slapping an R-rating on the Oscar winner’s new film, Philomena, just because the British comedy drops two f-bombs.
In the clip, which you can watch below, ominous music played as the camera closed in on a chair, which spun around to reveal Dench’s M, who declared, “Just when you thought I was dead.”
After a title card in which the “M” in “Philomena” is emphasized, M delivered her assignment.
“I have an important mission for you,” she added, then asked, “Are you familiar with MPAA?”
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