Starting July 1, the ten percent federal indoor tanning tax goes into effect but that isn't stopping one famous bronzed face from slowing down his glow action.

MTV Jersey Shore star DJ Pauly D is going ahead with the auction of his tanning bed despite the tan tax and increased efforts to continue educating the public on the risks of indoor tanning.

"A hundred percent of the proceeds from the sale of the tanning bed will go to St. Jude Children's Research Hospital," Pauly D's agent Sal Bonaventura explained to Breaking Celebrity News. "He's such a great guy and hopes this will raise a lot of money for the kids."