Mike ‘The Situation’ Sorrentino is using his Jersey Shore fame to help him launch a new clothing line, but buyer beware – there’s a secret meaning behind his brand!

Breaking Celebrity News has learned that The Situation has named his clothing line “Dilligaf” and we can exclusively report that it’s a popular acronym for the phrase, “Does It Look Like I Give A F*ck.”

Alongside his rock hard abs and perfectly bronzed physique, The Situation is secretly spreading an attitude via his Ed Hardy-ish T-shirts.