Sunday's Super Bowl provided plenty of water cooler talk for those who enjoy the game's innovative, high-priced ads, as standouts included a mini-Darth Vader using the force on Volkswagen's Passat, Eminem driving through his native Detroit in the Chrysler 200 Sedan, and Joan Rivers sporting the body of a 20-something for GoDaddy.com.

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On Monday's edition of The Today Show, experts Laura Petrecca, a business reporter for USA Today, and veteran ad man Donny Deutsch, gave their takes on what the hits and flops were for advertisers on the year's grandest stage.

"I think it’s a year with a lot of talkers -- nothing like last year's Snickers ad with Betty White, but with the two minute ad with Eminem, people will be talking more than last year," Petrecca said. 

"Overall I don't think the w