By Amber Goodhand - Breaking Celebrity News Reporter

There's a new heartthrob in town, and he's looking for love!

Ousted Bachelorette contestant Ben Flajnik has officially been named as the new Bachelor, Breaking Celebrity News has learned.

According to Us Weekly, it was the 28-year-old's popularity with fans that made the Sonoma, Calif. winemaker a solid choice.

EXCLUSIVE PHOTOS: Bachelor Reunion Pics

"They think he'll be ratings gold," an insider told the magazine. "His August 6 date with Jennifer Love Hewitt was icing on the cake!"

Ben and Jennifer were spotted together in San Francisco, which revved up the rumor mill's engines.

“I sent out funny tweets about Ben F. then it got all sort of blown out of proportion. Now it’s like the rumor mill is crazy," Jennifer told Ryan Seacrest last Wednesday on 102.7 KIIS FM. "I have nothing to say except I‘m totally single."

While Ben may not have found love with Jennifer, he'll have 25 new women to choose from on the upcoming season of ABC's hit Bachelor series!