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Madonna Shows Off Her Cheeky And 'Ironic' Side In Model Search Campaign

//madonna materialgirl

Oct. 28 2011, Published 3:00 p.m. ET

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By Leah Ornstein,

Breaking Celebrity News Style & Beauty Editor

Do you have what it takes to be the next Material Girl model?

Madonna and Lola are searching for the next Lucky Stars to be featured in an upcoming Material Girl campaign ­and Breaking Celebrity News has all the details, as well as a hilariously "ironic" video of the Material Girl herself dishing on what they are looking for.

"When I started off and people called me the Material Girl it was meant to be ironic. Not to be meant to be taken seriously. I can't live that name down now," Madonna bemoans in the spoof-like 4 minute video.

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"People think I am a superficial person. And I am not. I love horses. I love flowers. I don't love hydrangeas. I love nature. Trees. Animals. I don't love all animals."

During the hilariously candid clip, the mother and daughter duo go back and forth discussing the modeling competition, making it quite clear that they have fun and laid back relationship. Madonna even accuses her spawn of