By Leah Ornstein - Breaking Celebrity News Style & Beauty Editor

Can a man modeling a push-up bra inspire ladies to buy lingerie?

Dutch department store Hema seems to think so!  The company has hired sexy dude-looks-like-a-lady model Andrej Pejic for their latest “mega push-up bra” advertising campaign – and Breaking Celebrity News has all the details.

“Did I ever think I had enough booty to advertise a push-up bra?  No.  but am I working it or what??,” the model posted on his Twitter account Tuesday.

The ad campaign, in which the 20-year-old model shows off a more ample bust than usual wearing a variety of outfits, aren’t nearly as sexy as other campaigns he has done.

As Breaking Celebrity News previously reported, Andrej has admitted to having to follow a drastic diet to maintain his waspish figure.

“Let’s be honest,” the beyond stick-thin 6’2” beauty dished to British Grazia magazine. “You can’t eat much if you want to do this.”