“The Zico brand is about supporting naturally powered athletes. We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field," the company said in a statement.

"However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”