By Debbie Emery - Breaking Celebrity News Reporter

With his football career, his reality TV aspirations and his marriage all in tatters following an incredibly tumultuous week, the future looks bleak for NFL star Chad 'Ochocinco' Johnson, and Breaking Celebrity News has exclusive details on the affect his string of personal problems will have moving forward.

"When you establish a big brand and you come to the NFL with a big personality, you have to work twice as hard to protect it, and Chad is definitely reaping the negative effects of his desire for attention," Michael Bilello, President and CEO at Centurion Strategies, a public relations and marketing agency that handles high-profile athletes, told Breaking Celebrity News in an exclusive interview.

"He is certainly in crisis mode right now and he will definitely need to find himself immediately in order to come out of this in the best shape that he possibly can," Bilello explained. "That puts him in an interesting position in terms of where he is in his career."

As Breaking Celebrity News previously reported, Basketball Wives star Evelyn Lozado filed for divorce  from her estranged husband after just 41 days of marriage following a